Snohomish Marketing Alliance Resources
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Snohomish Marketing Alliance Resources
Access marketing tools, research, and local resources for Everett, WA
Marketing Tools & Resources
AI Marketing Tools
Access our suite of AI-powered marketing assistants to accelerate your business growth.
Access ToolsMarketing Calendar
Plan your marketing campaigns with seasonal promotions and local events.
View CalendarCross Promotions
Find local businesses to partner with for cross-promotional campaigns.
Find PartnersSponsorship Portal
Explore sponsorship opportunities and manage your sponsorship presence.
Access PortalROI Calculator
Calculate the return on investment for your marketing campaigns and initiatives.
Use CalculatorTemplates & Toolkits
Ready-to-use marketing templates and guides to streamline your marketing efforts
Marketing Templates
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Download
Social Media Content Calendar
12-month planning template with post ideas
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Download
Press Release Template
Professional format with guidelines
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Download
Email Marketing Drip Campaign
10-email sequence for customer onboarding
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Download
Local Business Marketing Plan
Customizable 12-month marketing strategy
Branding & Launch Guides
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Download
Brand Identity Workbook
Define your brand voice, values, and visual identity
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Download
Product Launch Checklist
90-day timeline for successful local product launch
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Download
Rebranding Strategy Guide
Step-by-step process for rebranding your business
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Download
Local SEO Optimization Checklist
Improve your local search visibility
Local Media & Channel Directories
Comprehensive listings of media outlets and marketing channels in Everett, WA
Local Media Directory
Find contact information, advertising rates, and deadlines for local media outlets:
| Outlet | Type | Audience | Details |
|---|---|---|---|
| The Olympian | Newspaper | ~30,000 | View |
| Thurston Talk | Online News | ~45,000 monthly | View |
| KGY Radio | Radio | ~50,000 listeners | View |
| South Sound Magazine | Magazine | ~25,000 circulation | View |
Marketing Channel Selection Guide
Quick reference guides for choosing the best marketing channels:
- LinkedIn Advertising
- Local Business Publications
- Chamber Events
- Direct Mail to Businesses
- B2B Email Marketing
- Facebook & Instagram Ads
- Local Radio Advertising
- Community Event Sponsorships
- Local Influencer Partnerships
- Direct Mail to Neighborhoods
Marketing 101 / Educational Resources
Fundamental guides to help businesses establish their marketing presence
Online Presence Setup Guides
Google Business Profile Setup
EssentialStep-by-step guide to claim, verify and optimize your Google listing
Facebook Business Page Creation
EssentialComplete tutorial for setting up a professional Facebook presence
LinkedIn Company Page Setup
RecommendedGuidelines for creating an effective LinkedIn company page
Yelp Business Profile Optimization
RecommendedBest practices for managing your Yelp business listing
Marketing Budget & ROI Tools
Resources to help allocate marketing budget effectively:
Marketing Budget Template
Customizable Excel spreadsheet for planning annual marketing expenses
Campaign ROI Calculator
Interactive tool to measure campaign performance and ROI
Marketing Channel Comparison Tool
Compare costs and potential returns across different marketing channels
Customer Acquisition Cost Guide
How to calculate and optimize your customer acquisition costs
Event Marketing Resources
Tools and guides for promoting and managing successful events
Event Promotion Timeline
Download Timeline12+ Weeks Before
- Set event goals and budget
- Create event landing page
- Setup event registration system
- Begin securing sponsors
8 Weeks Before
- Launch "Save the Date" campaign
- Begin email marketing to past attendees
- Schedule social media announcements
- Submit to local event calendars
4 Weeks Before
- Send press releases to local media
- Ramp up social media promotion
- Launch targeted online advertising
- Begin community outreach
1 Week Before
- Send "Last Chance" emails
- Boost social media posts
- Contact local media for coverage
- Prepare day-of social content
Event Planning Resources
Event Budget Calculator
Plan all your event costs and track expenses
Online Ticketing Platform Comparison
Guide to selecting the right online registration system
Event Marketing Checklist
Comprehensive checklist for promoting your event
Post-Event Engagement Guide
Strategies for following up after your event
Local Business Resource Library
Financial and development resources for businesses in Everett, WA
Business Development Resources
Advertising Effectiveness Resources
Tools and guides for measuring and optimizing your advertising campaigns
Analytics & Tracking Guides
Google Analytics 4 Setup Guide
BeginnerStep-by-step instructions for setting up GA4 tracking
Call Tracking Implementation
IntermediateOptions for tracking phone calls from advertising
UTM Parameter Guide
BeginnerTrack different campaigns and traffic sources
Conversion Tracking Setup
IntermediateTrack form submissions, purchases and other conversions
Ad Optimization Resources
Ad Rate Negotiation Guide
Tips for securing better rates with local media
Facebook/Instagram Ad Optimization
Best practices for local targeting on social platforms
Google Ads Local Strategy
Guide to geographic targeting and local keywords
Ad Performance Dashboard
Template for tracking all ad campaigns in one place
Online Reputation Management
Tools and guidance for monitoring and improving your online reputation
Review Monitoring Guide
Download GuideKey platforms to monitor for local businesses:
Google Business Profile
CriticalMain review platform for most local businesses
Yelp
CriticalImportant for restaurants, retail, and services
Reviews and recommendations on business page
Industry-Specific Sites
VariesTripAdvisor, Healthgrades, Avvo, etc.
Response Templates & Crisis Management
Template: "Thank you for your kind words, [Name]! We're thrilled that you enjoyed [specific aspect mentioned]. Your feedback means a lot to our team, and we look forward to serving you again soon!"
Template: "Thank you for taking the time to share your feedback, [Name]. We appreciate your comments about [positive aspect], and we're always looking for ways to improve. We'd love to hear more about how we can make your next experience with us even better. Please feel free to contact us directly at [contact info]."
Template: "Hello [Name], we're sorry to hear about your experience. At [Business Name], we strive to provide excellent service, and we clearly missed the mark. We'd appreciate the opportunity to address your concerns directly and make things right. Please contact [manager name] at [phone/email] so we can resolve this situation. Thank you for bringing this to our attention."
- Respond promptly - Within 24 hours if possible
- Acknowledge the issue - Don't deny or deflect
- Take the conversation offline - Provide direct contact
- Document everything - Keep records of all interactions
- Follow up publicly - Share resolution when appropriate
Local Business Directory
Marketing Research
Access local marketing research resources specific to Everett, WA
Essential Marketing Research
School Flyer Distribution Policies
Comprehensive information on distribution policies for marketing materials in local schools throughout Everett, WA. Includes contact information, submission requirements, and approval processes for each district.
Traffic Counts
Official traffic count data to help determine high-traffic locations for signage and outdoor advertising in Everett, WA. Data includes daily average traffic volumes and peak hour information.
Local Business Research
Demographic data and business trends for Everett, WA, including consumer behavior, spending patterns, and market opportunities.
Market Analysis Maps
Interactive maps showing business density, competitor locations, and market opportunities in Everett, WA.
Chambers & Business Associations
Local Resources
Community Lists
Curated Lists for Everett, WA
Access curated lists of local resources and opportunities.